The Maasai Brand (TMB) was initiated in 2003 with the aim of empowering disadvantaged women's groups in the Talek region of the Maasai Mara in Kenya, and to maintain and enhance the handicraft skills, knowledge and designs of the Maasais’ famous bead and leather work.

The Maasai have a rich heritage in bead work, where many of their traditional ceremonies and religious beliefs are expressed in colour and pattern.

Their fair trade agreement ensures that the crafts person receives 75% of what TMB sells the item for, less the cost of materials. The women are involved in the process of pricing_ the cultural significance of each piece being one of several influencing factors in the price.

Typically their earnings are used for improved housing, healthcare, children's schooling and clothing."